Have you been considering Pinterest as part of your marketing strategy but have yet to dive in?
Pinterest traffic has skyrocketed since 2020. There are now more than 460 million Pinterest users on the platform and that number continues to rise. With an influx in users and a continued increase in digital marketing, many small businesses are flocking to Pinterest.
With the power of Pinterest, businesses have been able to grow their email list, generate quality leads and increase website traffic.
Maybe you know all of this and yet, you are still dragging your feet wondering if Pinterest is right for you. Today, I want to go over three questions you should ask yourself before getting started on Pinterest.
Do You Have the Time?
Pinterest is a platform that does require a bit of a time commitment so you want to make sure you have dedicated time set aside before diving in.
The time commitment; however, is much less than IG where you have to make all sorts of different content just to appear in the feed. And don’t forget about all the engagement you have to do over there as well. Nope, not on Pinterest.
The nice part about Pinterest is that the time needed to be successful on the platform is around 2-3 hours a week and in time, as you improve your pin creating skills, that time will decrease.
So what will you be doing with that time? You will need to create static, video, and idea pins using a program such as Canva. You will also need to do some keyword research for those pin titles and descriptions. And last but not least, you will need time to schedule those pins.
So ask yourself, do you have 7-12 hours (less overtime) to commit to the platform?
Are You Okay with It Being a Slow Burn Platform?
The second question I want you to ask yourself is whether or not you are in this for the long haul. Pinterest is a search engine meaning it takes time for content to index and rank in search.
When you are just getting started on Pinterest, outbound clicks are going to be extremely low. It takes about 6-9 months, up to a year, before you are really going to see the fruits of your labor.
But what if I told you, in a year from now that you could have 200 new email subscribers a month, 1,200 new website visits a month, and products being sold on the daily as a result of Pinterest? I am pretty sure that you would be okay playing the long game.
So again, are you willing to be patient and wait for Pinterest to do its thing?
Are You Willing to Create New Content Consistently?
The last question I want you to consider before committing to Pinterest is whether or not you are willing to create new content consistently?
When it comes to Pinterest, new content is king! Pinterest wants fresh ideas, new products, and new ways for their users to solve problems they have. With that, I recommend creating one new piece of content a week whether that be a new blog, podcast, YT episode and so on.
If you are NOT willing to create new content on a monthly basis then I would say Pinterest is most likely not for you. But if you are, you will reap those benefits, I mentioned above.
So there you have it, the three questions I want you to ask yourself before getting started on Pinterest.
If you want to learn more about Pinterest and how to use it for your own business, schedule a free discovery call today!