Pinterest is a search and discovery platform meaning users come to Pinterest searching for solutions to their problems.
When someone comes to Pinterest, they either scroll through the smartfeed or they type directly into the search bar. More often than not, it’s the latter.
Let’s dive a little deeper into what this looks like…
For the past week, I have been binging outdoor patio ideas. I have been on Pinterest searching a variety of phrases including “patio ideas on a budget” “outdoor patio design” “outdoor patio furniture” and more. Every time I type in a new search term, the feed populates with different pins and I click over to websites that are offering solutions to my problem (how to create an amazing outdoor patio space on a budget)
So how do you get your pins to rank in search?
Optimized Business Account
Keywords are the number one way your pins will rank in search. This is how people find your content/products.
If you have been on Pinterest for a while and you have never optimized your account with keywords, now is the time. If you are just getting started, now is the time.
Before you continue using Pinterest for business, I want you to STOP and take a look at your keyword strategy. Do you have one?
Take a moment to look at your display name, bio, board titles, and board descriptions. Do you have keywords in all of those places? If not, you are going to want to do this right away. Pinterest thrives on keywords so unless you have them in all of these places, your pins won’t rank as high without them.
If you want to learn more about how to set up your Pinterest business account, you can grab your free guide HERE!
Optimized Pin Titles and Descriptions
The next step you’ll want to evaluate is whether or not you are using keywords in your pin title and pin descriptions. Once again, keywords are how you rank in search so if you’re not using them, you’re going to want to do so ASAP.
You want to use one keyword in your pin title and I aim to use about 5 keywords in my descriptions.
The goal is not to keyword stuff but rather to give enough context to what your blog/product/freebie is all about. Write your description as if you’re describing that piece of content to a friend. Sell them on it without being spammy.
Optimized Pin Images
As you create pin images, you want to make sure they are optimized for search and catch your ICA’s eye.
Right now, the optimal size for Pinterest pins is a 2:3 ratio, 1,000×1,500 px. You can create your pins in Canva quickly and easily and then schedule them via Tailwind.
Size is not the only thing that matters, you also want to make sure that you are using high quality images, text overlay with keywords, and a strong CTA.
That’s all for now! If you are still feeling lost and overwhelmed with how to rank in search on Pinterest, schedule a free discovery call today to learn more about how we can work together. A strategy call just might be the solution you are searching for.