Have you heard that Pinterest marketing is one of the best ways to grow your email list and increase website traffic? The number of Pinterest users continues to increase month over month and businesses that are not utilizing this amazing platform are missing out.
Pinterest; although, one of the hottest search engines out there, is leaving people with many questions. In today’s post, I am answering the top 2 questions I get asked about Pinterest as a Pinterest manager.
Is Pinterest Right for My Business?
I love answering this question! More often than not, Pinterest is right for your business. Pinterest is no longer just for recipes and wedding inspiration, it is for just about everyone!
Pinterest is a visual search engine. People go to Pinterest searching for solutions to their problems. They are asking questions like “How to get my baby to sleep through the night?” “How to grow an herb garden?” “How to get stains out of baby clothes?” “What are the best classroom management tips?” The list goes on and on.
I am here to tell you that you are the solution to these problems. But we of course want to be certain that Pinterest is actually right for you. In order to figure this out, you’re going to want to head to the Pinterest search bar. Start by typing in some keywords that you think your audience is searching for, if keywords start to populate and pins come up that are relevant to your business, then Pinterest is right for you.
Let’s take a look at this example. Let’s say you are a baby sleep coach and you are wondering if you can attract leads through Pinterest. Start by typing in a keyword such as “baby sleep.” Look at all those keywords that populate.
Then take a look at the pins that are ranking at the top in search. If these apply to your business, then it is a great sign that Pinterest is right for you.
Pinterest might not be right for you if you are a local business such as a doctor, restaurant or dentist. These types of businesses would most likely do better through other marketing avenues.
How Can I Grow My Pinterest Account?
Growing your Pinterest account takes TIME! Pinterest is a slow burn meaning that it takes 3-6 months to see growth after launching a new account. It’s a labor of love but the benefits far outweigh the commitment needed to maintain a Pinterest account. And after gaining my signature workflow during my strategy calls and VIP days, the commitment needed is minimal.
There are two main components to growing your Pinterest account: consistency and keywords!
Keywords: Pinterest is a search engine meaning your content is found based on keywords that people are searching for. In order to effectively be found on this amazing platform, you are going to have to put in some work, keyword research work that is.
There are several ways to find keywords and several places where you should be using them. You can check out two of my best performing blogs that takes a deep dive into keywords.
Consistency: The second way to grow your Pinterest account is through consistency.
Consistency on Pinterest means creating a strategic plan that aligns with the amount of content you are creating each month and sticking to that month over month.
If you are creating 3 blogs a week, you will most likely be able to push out upwards of 45-60 fresh pins a month; whereas, if you’re only creating a new blog a week, you are more likely to push out around 30 pins a month.
If you push out 30 pins this month that means you need to do the same moving forward. Trying to do 30 pins one month, 45 another, and 10 another just isn’t going to fly on Pinterest.
Look over the amount of content you are pushing out each month and decide what is sustainable.
Pinterest not only loves consistency but they also love fresh. Whatever number you land on, you need to primarily be linking back to new content. Gone are the days of repinning the same thing over and over again.
You will want to drip that content out across the entire month so if your goal is 30 fresh pins a month, you can drip one fresh pin a day.
So there you have it! The two most common questions I get asked as a Pinterest manager.
If you have more questions about growing your Pinterest account and your ready to take action, schedule a free discovery call today!